Addresses to Remove from Your Doctor Email Lists Right Now
The average email list contracts or depreciates by 25% each year. You can negate some or all of that issue with proactive interventions, but there are times when it might be better to encourage it.
In some sports, you sometimes need to pass the ball back to get a better chance of scoring. The same principle applies to your healthcare email lists.
Whether you’ve paid for them, grown them organically, or have taken a hybrid approach, it helps to scrub the lists to remove irrelevant leads.
Here are the ones that deserve your attention first.
Take some time to ensure your CRM doesn’t de-duplicate all list subscribers. Every address must be confirmed that it is real and working during this process. If you find any that come back as invalid once you’ve sent your first content, those should also get removed as soon as possible
If you receive any unsubscribe requests, you must remove that address from your healthcare email lists immediately. It’s the law. [[1]]
There is some room to maneuver when a subscriber is on multiple lists, but only unsubscribes from one. Consider sending them a personalized message (or one from your automated stash) to see what happened and if you can do something to correct the situation.
If you don’t get a response, consider taking them off all your lists.
The best paid lists provide a double opt-in option to ensure people want to be included in those opportunities. If your database contains addresses from scraping or copying, it’s better to remove those individuals. It’ll help you avoid potential fines while improving your overall sender reputation. [[2]]
As those data points increase, you’ll see improvements in your open and click-through rates because your email deliverability is better.
When maintaining your healthcare email lists, you have hard and soft bounces to review. That information should be deleted from your database if the reason is permanent, such as a blocked or invalid address. [[3]]
Some bounces are temporary, like a note from an autoresponder. In that situation, you should keep the address in your healthcare email list.
An alias email address is something like info@mywebsite.com. Some of them might not have opted to receive communication from you, while others might be a general collect-all that gets screened for leads or customer service requests and nothing more. [[4]]
Older email addresses on your healthcare lists that haven’t had any interaction in a while are good candidates for removal. The recipient might have lost interest, or the account might have been abandoned. Try segmenting your database based on subscription age, then monitor your key metrics to identify those that are still interested in what you offer. [[5]]
Maintaining your healthcare email lists and doctor email lists can help you take a proactive approach to this investment. When you have confidence in your subscribers, that attitude will help the quality of your content. In return, you’ll likely see increases in opens and clicks.
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