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Healthcare Database Content Marketing Checklist: 5 Ideas for Success

Healthcare Database Content Marketing Checklist: 5 Ideas for Success

11/19/2021
Marketing

Healthcare Database Content Marketing Checklist: 5 Ideas for Success

When healthcare database content marketing became an actionable investment for medical practices, almost any messaging was valuable. By staying in contact with your patients, you’d keep your personal brand at the top of their minds.

Each outreach effort created another relationship connection.

Doctor email lists have evolved over the years to become a valuable marketing resource when they proactively offer people something of value. If you’re trying to establish this asset for your practice, this checklist can help you craft better content.

Ideas That Help People Engage with Your Healthcare Email List

If your emails have fallen flat recently, here are some ideas that can recharge them.

1. Staff Interviews

This content marketing technique for healthcare emails helps patients get to know their service providers better. It’s much easier to discuss concerns when you feel comfortable around the people who are listening. A simple way to send out these messages is to interview your medical staff, using a friendly note in the email. [[1]]

2. Add Quotes

Readers love inspirational quotes because it helps them feel connected with a like-minded person. When you can share your expertise as a physician in this way, you’ll create exciting content for your healthcare email list. [[2]]

The best quotes are short, relevant, and packed with information. Here’s an example.

“There is no illness that is not exacerbated by stress.” – Allan Lokos

3. Offer Value

Healthcare database content marketing works when you deliver something valuable to the reader. In this setting, your emails should provide short snippets of actionable items that someone can take to support their health.

If your medical practice offers weight loss services and support, you might consider sending a message about how to choose healthy foods more often.

When you provide physical therapy services, the emails might reflect self-care steps to take when an injury occurs.

The issue many doctor’s emails face here is that they try to be too generic for a broad audience. You’ll want to think about the specific services you offer. Structure the content around the benefits you provide. [[3]]

4. Address New Topics

Since 2020, the concepts of healthcare email marketing and database lists have changed. People have taken a more at-home approach to their care needs for various reasons. When your practice can stay on top of the latest trends, it’s much easier to produce relevant content for subscribers. [[4]]

When your services include telemedicine, an email could discuss the symptoms that could be addressed with that resource instead of an in-person visit.

5. Use Original Research

A doctor’s email has immediate value when the content is 100% original. People want facts, but they also prefer to be treated by experts. When you provide information that supports the reasoning behind your medical approaches, it’ll be much easier to win over the hearts and minds of local patients. You don’t need to publish original research in peer-reviewed journals to have success with this checklist item. Even a simple analysis of regional trends can pique a person’s interest. [[5]]

Healthcare database email marketing is a straightforward option when the content shared is valuable and relevant. Including these ideas in your next message may help you get closer to the results you want!


[[1]] https://www.themuse.com/advice/4-things-you-must-know-before-interviewing-anyone

[[2]] https://www.fastcompany.com/3051432/why-inspirational-quotes-motivate-us

[[3]] https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/31/how-to-segment-and-retain-your-customers/?sh=37a4cedc387e

[[4]] https://www.inc.com/john-hall/7-ways-to-identify-and-evolve-with-industry-trends.html

[[5]] https://www.ncbi.nlm.nih.gov/books/NBK9571/

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