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Ozempic Changed Everything -- and the Clinical Technology Purchasing It Has Triggered Is Happening With People Most Physician Mailing Lists Have Never Heard Of

Ozempic Changed Everything -- and the Clinical Technology Purchasing It Has Triggered Is Happening With People Most Physician Mailing Lists Have Never Heard Of

GLP-1 drugs are the fastest-growing pharmaceutical category in history. The clinical technology purchasing wave they created is driven by roles most physician mailing lists have never included.

05/12/2026
Physician Consolidation Has Split Healthcare B2B Into Two Completely Different Buyer Types — and Most Doctor Email Lists Are Serving Neither Well

Physician Consolidation Has Split Healthcare B2B Into Two Completely Different Buyer Types — and Most Doctor Email Lists Are Serving Neither Well

Physician consolidation has created two completely different healthcare buyer types. Most doctor email lists conflate them producing outreach that serves neither the enterprise health system nor the independent physician.

05/07/2026
The Private Equity Playbook Is Fracturing — and the 90-Day Vendor Window It Creates Is the Most Underutilized Opportunity in Healthcare Marketing

The Private Equity Playbook Is Fracturing — and the 90-Day Vendor Window It Creates Is the Most Underutilized Opportunity in Healthcare Marketing

PE physician group bankruptcies are creating 90-day vendor evaluation windows most physician mailing lists and healthcare email lists cannot identify or reach.

05/05/2026
The Physician Consolidation Wave Has Fundamentally Rewritten the Healthcare Vendor Buyer Map — and Most Physician Mailing Lists Are Still Showing the 2012 Version

The Physician Consolidation Wave Has Fundamentally Rewritten the Healthcare Vendor Buyer Map — and Most Physician Mailing Lists Are Still Showing the 2012 Version

Only 42.2% of physicians are still in independent practice, down from 60% in 2012. Find out how physician consolidation has rewritten the healthcare buyer map and why most physician mailing lists show the wrong contacts.

04/26/2026
The Physician Burnout-to-Retirement Pipeline Is Accelerating the Shortage Faster Than Anyone Is Tracking — and Healthcare Vendors Working From Old Contact Data Are Missing the Most Urgent Market

The Physician Burnout-to-Retirement Pipeline Is Accelerating the Shortage Faster Than Anyone Is Tracking — and Healthcare Vendors Working From Old Contact Data Are Missing the Most Urgent Market

Physician burnout is accelerating the retirement pipeline and deepening the shortage faster than projections capture. Find out which healthcare decision-makers are responding and why most physician mailing lists miss them.

04/21/2026
America's Medical Deserts Are Expanding — and Physician Workforce Data Shows Exactly Where the Crisis Is Worst

America's Medical Deserts Are Expanding — and Physician Workforce Data Shows Exactly Where the Crisis Is Worst

Rural areas will face 56% fewer physicians than needed by 2037. Physician workforce data maps where the crisis is worst — and where it's accelerating.

04/17/2026
The Myth of the “Active Physician”

The Myth of the “Active Physician”

Not all licensed physicians are actively practicing. Understanding specialty mix, workload, and practice patterns is essential for accurate healthcare planning and outreach.

02/07/2026
The Hidden Value of Secondary Practice Locations

The Hidden Value of Secondary Practice Locations

Most physician data overlooks secondary practice locations. This article explains why understanding where physicians actually deliver care changes workforce planning, access modeling, and outreach strategy.

01/22/2026
The Hidden Costs of Vaping: A Deep Dive into its Impact on Young Americans

The Hidden Costs of Vaping: A Deep Dive into its Impact on Young Americans

The cost of vaping encompasses a spectrum of health, economic, and societal costs that reverberate throughout society. From the hidden toll of nicotine addiction and respiratory ailments to the pervasive influence on behavioral development and societal norms, vaping exacts a heavy toll on individuals, families, healthcare, and communities alike.

04/29/2024
US Dentistry Over the Past Century

US Dentistry Over the Past Century

Over the past century, there have been tremendous improvements and advances in dentistry in the United States. To improve oral healthcare for the public, the discipline of dentistry has developed thanks to advances in education, professional standards, and technology.

05/25/2023
Healthcare in the US, Moving Forward

Healthcare in the US, Moving Forward

US Healthcare: It's tough to not be complicated when you have 330 million people to look after.

04/14/2023